OvenKing is an oven cleaning services company based in Christchurch, Dorset.
OvenKing operate a wide range of services which require different and varied marketing strategies. These include the obvious domestic oven cleaning, but also commercial oven cleaning, commercial duct cleaning, commercial kitchen cleaning, and end of tenancy cleaning services. But also more niche non-cleaning services such as offering an oven cleaning training course and OvenKing branded franchise, for people who want to enter the oven cleaning industry themselves.
The OvenKing Domestic Oven Cleaning Service
The domestic oven cleaning service operates solely on a local level with a small catchment area. All digital and traditional marketing efforts are primarily concerned with raising the profile of the brand to consumers at a local level. The catchment area of the domestic oven cleaning business is mainly the conurbation of Bournemouth, Poole and Christchurch.
As of writing OvenKing currently dominate SERPs for the combination of domestic oven cleaning service keywords combined with their operating locations, such as “oven cleaning bournemouth”, “oven cleaner christchurch” and many similar terms.
Digital strategies include separate pages for each residential area within the conurbations, detailing the cleaner who works in that area. With a robust and efficient internal linking structure to these pages. Link building and social media strategies energies are focused solely on a local level campaign.
Traditional marketing strategies have focused on local level printed advertising, including distributing flyers to the target demographic.
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